A brand we think will be big in 2010 is the young AURA QUE. Launched in 2008 by Laura Queening following the success of her graduate collection at the prestigious Drapers Awards in 2007, AURA QUE combines style and design with ethical production methods.
Laura Queening graduated from Cordwainers at London College of Fashion in 2007, with First Class Honours in BA (Hons) Fashion Product: Accessories. She has worked for Charlott Vasberg, Stori Sac and DKNY and has also taken on various freelance design projects for the UK high street and designer market, currently producing a range of Reworked Bags for Oxfam made from unwanted leather jackets.
After winning the Drapers Student Accessories Designer of the Year 2007, Laura took the opportunity to set up her own company. Focussing on fair trade production in Nepal having lived there in 2003, the launch of AURA QUE enabled Laura to combine her passion for design with her ethical principles. All AURA QUE materials are sourced in Nepal and created directly in the country with local producers, in conjunction with The Nepal Fair Trade Group and in accordance with IFAT fair trade guidelines.
Laura’s designs for the Spring ’10 collection incorporate a range of natural fabrics and neutral colours forming the basis for items that can be worn time and again. Timeless design, good quality fabric and well made pieces make up this collection which offers the perfect antidote for the fast fashion of today.
Local materials are used wherever possible in the collection, such as Allo hemp produced from a Himalayan plant, handmade brass fittings, natural textured Lokta paper and the traditional woven cloth. The leather used is 100 per cent high quality cowhide leather sourced as a by-product of the food industry.
Currently up to 50% discounts are being offered on bags, small leathergoods and purses. For the AURA QUE Online Boutique go to http://www.shop.auraque.com/.
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