25 February 2010

Exclusive bottle-top pumps on their way to ASOS

Award winning eco shoe brand Beyond Skin has teamed up with ASOS to launch an exclusive ballerina pump made from recycled bottle tops.

The bottle-top ‘Sole’ pump has been designed exclusively for SS10 for ASOS and comes in one colour – poker hot red. The pumps will be available from the ASOS website from mid-March for £65 and are sure to get snapped up fast.

The design for ASOS is the latest collection to the Beyond Skin ‘Sole’ range of pumps for SS10. The new design looks the same as the rest of the range; however these pumps are made from recycled bottle tops whereas the rest are made from a natural latex rubber. Because the latex is breathable and is covered with organic cotton, the pumps will keep your feet cool and comfortable whether you’re wearing them with tights or on their own in the warmer months.

Beyond Skin was launched in 2001, creating stylish and trendy shoes made in an ethical and environmentally sound way. Leather is never used in their designs; instead they use a fake variety or eco-friendly materials as an alternative. The factory in India where the ‘Sole’ collection is handmade is also currently about to be IFAT certified, meaning the shoes will be officially fairly traded as well as sustainable.

www.asos.com / www.beyondskin.co.uk

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