'Trekstock Loves' SS10 Collection launches

Teenage cancer charity Trekstock has launched its first fashion range named 'Trekstock Loves' which will be sold exclusively through Browns Focus and online from 15th February.

The seven designers who’ve partnered in the project include House of Holland, Ksubi, James Long, LPBG, Maria Francesca Pepe, PPQ and Richard Nicoll.

All proceeds from the SS10 collection go to Trekstock's chosen charity the Teenage Cancer Trust.

Trekstock appeared in the summer of 2006 and since then, has raised thousands of pounds and masses of awareness for teenagers with cancer through collaborations in music and fashion.

The idea originated when the charity’s founder Sophie signed up for a charity trek to Mount Everest. To raise money, she conceived the idea to put on a music gig, which then pushed her to visit the UK festivals spreading the word about the charity and promoting the event using her now cult 'I ♥ Trekstock' blue badges.

Since then, the Trekstock brand has gained invaluable celebrity support from artists and celebrities such as the lovely Beth Ditto, Katy Perry, Mischa Barton, Kings of Leon, Agyness Deyn, The Klaxons, Band of Horses, The Mighty Boosh, The Horrors, Kimberly Stewart and Sadie Frost to name a few, phew!

We’ve had a wee sneak peak at the range and we’re loving what we’ve seen so far. Uber-cool denim pieces as well as an absolutely fabulous short-sleeved nipple tassles T – it’s part of the men’s range but we want it! Check out the images below to get your fix.

To find out more visit www.trekstock.com.