17 February 2010

Jean Paul Gaultier teams up with Melissa

Brazilian footwear label Melissa, best known for its collaboration with Vivienne Westwood, has this morning unveiled its latest collaboration with Jean Paul Gaultier. The designer has collaborated for the second time with Melissa, creating a recyclable 10cm plastic stiletto which launches in June priced £160.

"I've worked very closely with Melissa on the development of this style - it's very sexy," Jean Paul Gaultier told Vogue.com this morning. "I'd love to see it worn with fishnet tights, so you can really max out on the transparent aspect of the plastic!"

The style - called JEAN PAUL GAULTIER X MELISSA - will be available in black, caramel, beige, lime and tangerine.

Jean Paul Gaultier first teamed up with Melissa in 1982.

The Melissa brand has been long established with approximately 50 million pairs of shoes made over the last 25 years. The rubber used to make their designs is sustainably sourced and can be recycled after use. Because most of the designs use only one material (rubber) they are much easier to recycle and there is almost zero waste from the manufacturing process.

The most unusual thing about the Melissa shoes is the smell. The rubber is injected with scents of bubblegum and sweet shops which makes for an unusual sensory sensation, not often associated with footwear. No more smelly feet!

In celebration of its 30th anniversary, Melissa has put on an exhibit in Santa Tereza in Rio, which opened to the public this week and runs until November 15th.

www.melissaplasticdreams.com

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